Ever scroll LinkedIn and engage with a post, then realize later it was actually a targeted ad? That's the power of LinkedIn Thought Leader ads - and most marketers are underutilizing them.In this inaugural episode, Gavin Tanner walks through how to set up these "stealth mode" ads that look like organic posts but give you surgical targeting capabilities.Gavin founded Fractional Demand after nearly a decade in digital marketing, including Director of Demand Gen roles at companies like Matillion and Lucidchart.You'll learn:How to set up Thought Leader ads that feel native to LinkedInThe targeting secrets that make these campaigns workWhy promoting customer posts (not just your own) is pure goldThe follow-up playbook that turns ad engagement into sales conversationsGavin reveals why the best LinkedIn ads are the ones people don't realize are ads - and shows you exactly how to create them.Perfect for B2B marketers tired of obvious promotional ads that get ignored. In just 10 minutes, you'll have a new weapon in your LinkedIn Ads arsenal.

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