Location targeting in google ads, simple changes for big results.

Here's how to make these critical optimisations that many advertisers overlook.

Common Location Targeting Mistakes:
The biggest location targeting errors businesses make include:

Running nationwide campaigns for local businesses
Using Google's "recommended" location options
Not reviewing location settings across all campaigns
Missing opportunities to optimise by radius


Essential Location Settings:
When setting up location targeting, focus on:

Target specific service areas only
Use the "in location" setting, not "interested in"
Set up multiple radius targets around key locations
Monitor performance by location


Smart Targeting Strategies:
Rather than casting a wide net, successful local advertisers:

Create concentric radius targets (e.g., 5, 10, 20 miles)
Track performance by distance from business
Adjust bid modifications based on location performance
Exclude underperforming areas


The results speak for themselves - businesses are seeing increased foot traffic and qualified leads while often spending less budget thanks to more precise targeting.

Making Data-Driven Decisions:
Monitor your location performance to:

Identify high-performing areas
Spot opportunities for expansion
Align marketing with actual customer behavior
Optimise budget allocation


Simple changes to location targeting can transform campaign performance. Start by checking your current settings and ensure you're not wasting budget on irrelevant locations.

Remember: The goal isn't to reach more people - it's to reach the right people in the right places.
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