Why You Shouldn't Expect Your ROAS to Increase With Higher Budgets

05/08/2025 18 min

Listen "Why You Shouldn't Expect Your ROAS to Increase With Higher Budgets"

Episode Synopsis

In this episode of Tea Talks, Aaron and Matt tackle a common misconception in paid media: the expectation that your Return on Ad Spend (ROAS) should increase as you dial up your marketing budget.The reality? It rarely works that way. The conversation digs into why, and what metrics you should pay attention to as you scale.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https://shorturl.at/f3CO6**You can discover more about Evergreen here:✅ Website: https://theevergreenagency.co.uk/✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/✅ YouTube: https://www.youtube.com/@theevergreenagency/✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/***Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include:🏆 Best PPC Campaign in Europe 2024🏆 Paid Media Agency of the Year 2024🏆 Best Integrated Search Agency in the UKOur clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few.We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'.#home #garden #lifestyle #brands #ecommerce