Send us a textCreating a pricing strategy can feel a lot like buying a lottery ticket—you pay the price, but there’s no guarantee of a return.Now, consider your pricing approach. Do your clients feel like they’re gambling on whether they’ll get value? If you're not sure then you need to find out. And if they feel there's risk there, thex won't be inclined to buy. Furthermore, if they do buy and the value isn't there, they won’t stick around.Your pricing strategy isn’t just about setting numbers; pricing, when done well, is a tool for building trust, fostering loyalty, and creating long-term client relationships. But how do you price in a way that not only reflects your value but also encourages clients to stay with you over time?In this episode of Live with The Pricing Lady, you'll explore how to craft a pricing strategy that strengthens relationships while keeping your business profitable. You’ll discover how to price with confidence, communicate your value effectively, and set expectations that lead to lasting partnerships.I’ll share key insights on balancing profitability with customer satisfaction, avoiding common pricing mistakes, and adapting your strategy as your business grows. Whether you're a service provider, consultant, or entrepreneur, this episode will give you the tools to develop a pricing approach that keeps clients coming back.Tune in to learn how to price for both profit and partnership!What to listen out for:00:43 Building a Pricing Strategy for Long-Term Client Relationships03:06 Mindset Shifts for Effective Pricing09:04 Key Elements of a Relationship-Based Pricing Strategy18:01 Common Pricing Mistakes to Avoid26:27 Conclusion and Next StepsEpisode Links: The Fair Price Formula: https://maven.com/the-pricing-lady/fairpriceformula Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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