Should I lower my prices? It’s a question every service-based business owner faces at some point, often in moments of doubt or sales stress.In this episode, I show you how to pause, assess, and respond instead of reacting. You’ll learn the common triggers behind pricing discomfort and how to protect your value with clarity and confidence.Pricing Tool Kit Link: https://thepricinglady.com/calculate-this/The Price Check Guide: https://thepricinglady.com/price-check-guide/This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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