In this episode of Stories from the River, host and CEO Charlie Malouf sits down with Troy Walker, the General Manager of the newly renovated Columbia Bloodline location for Broad River Retail. The conversation marks the Grand Reopening of this legacy store, which had been in operation in its original form for nearly two decades.  Troy reflects on the transformation of the store, sharing details about its outdated appearance prior to the remodel—complete with old carpet, playground equipment, and a dated fountain. The episode dives deep into Troy’s journey, from joining Broad River as a co-GM in Augusta to being convinced, somewhat reluctantly, to accept the challenge of leading the Columbia store. He describes the atmosphere he inherited: a slow, low-energy environment jokingly referring to it as a “funeral home.” Together, with his fellow Memory Makers, especially Sales Manager Lance Cline, they began to reshape the culture, foster a strong sense of family, and ultimately form what they proudly call the “Bloodline.” The remodel marked a pivotal new chapter, bringing modern design and fresh energy into the space. Troy discusses how the changes, such as the new sleep gallery and polished floors, have greatly improved both the guest and Memory Maker experience. The process was challenging, with months of dust, noise, and mental strain, but ultimately resulted in a beautiful, revitalized showroom. Throughout the episode, Troy emphasizes the importance of culture, camaraderie, and shared success—highlighting how Memory Makers compete but also support one another so everyone can thrive. With big dreams ahead, including aspirations to become the store of the year, Troy and his Bloodline Memory Makers are focused on driving performance, providing meaningful experiences, and becoming a flagship for both Broad River and the wider community. Watch this episode on YouTube: https://youtu.be/jQuDnH4mKPI  Visit https://www.storiesfromtheriver.com for more episodes.  Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com     Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

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