Listen "337. Biz Dev: Inside the Mind of a MedTech Buyer: A Conversation with Brent Lavin of BD."
Episode Synopsis
Brent Lavin, Director of Strategic Growth at BD, joins the show to break down the art and science of medtech M&A. Discover the three key characteristics that determine whether a company builds new tech organically or acquires it and why most get it wrong. He shares real-world stories from acquisitions like Straub Medical and Close, including surprises that only show up after the deal is done. Plus: why startups must now plan for global regulatory hurdles from day one, how to use data for hyper-targeted commercial launches, and the leadership books that shaped his career. Essential listening for anyone in business development, product management, or startup leadership.Press play to learn more.Episode Breakdown00:00 - Intro: Companies Who Nail Acquisitions & Strategy01:20 - Meet Brent Lavin: Director of Strategic Growth at BD03:55 - Brent Lavin’s Path from Engineering to MedTech07:40 - How an ER Visit Sparked His MedTech Career10:20 - GE Healthcare & Early Commercial Experience12:15 - Moving to Bard/BD & 20 Years in Innovation14:05 - Build vs. Buy: How Strategics Decide17:10 - What Brent Lavin Oversees at BD (Vascular & ESKD)18:45 - How BD Evaluates Acquisition Targets21:30 - Examples of Successful Acquisitions in MedTech23:50 - Lessons from Integrating Acquired Technologies26:18 - Surprises Found After Closing Deals28:12 - Institutional Knowledge vs. AI Tools29:25 - How Real Innovation Ideas Are Found31:10 - Observing Procedures vs. What Physicians SAY They Need33:12 - Post-Market Feedback & Iteration34:55 - Companies Brent Lavin Respects for Strategy (Intuitive, Edwards)36:42 - Who Still Builds Good Innovation In-House?38:25 - Why M&A Is Heating Back Up in MedTech40:10 - Commercial Systems That Make a Startup “Acquirable”42:05 - Regulatory Reality: MDR, Global Scale & Readiness44:00 - Signals BD Watches to Spot Early Winners45:18 - How Venclose Came Onto BD’s Radar (Case Study)47:05 - Red Flags That Kill an Acquisition48:00 - Brent Lavin’s Favorite Leadership Books & Daily Tech Stack48:40 - Closing Thoughts & How to Connect with Brent LavinAre you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to GrowMyMedtech.com to book time for a free analysis.Subscribe to our Youtube Channelhttps://www.youtube.com/channel/UCGpL_rGt1LQJwinMq_K7gfgSubscribe to our LinkedIn Newsletterhttps://www.stateofmedtechpodcast.com/Follow The State of MedTech onLinkedIn https://www.linkedin.com/company/thestateofmedtechInstagram https://www.instagram.com/stateofmedtech/TikTok https://www.tiktok.com/@stateofmedtechX https://twitter.com/StateofMedTechFacebook https://www.facebook.com/stateofmedtech/Follow Omar M. Khateeb onLinkedIn https://www.linkedin.com/in/okhateeb/Instagram https://www.instagram.com/omar.m.khateeb/TikTok https://www.tiktok.com/@omarkhateebofficialX https://twitter.com/OmarMKhateebFacebook https://www.facebook.com/OmarMKhateeb/#MedTech #MedicalDevices #HealthcareInnovation #BusinessDevelopment #MedicalTechnology
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