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Episode Synopsis "PodcastEpisode10-3 Signs Your Leads are Sales Ready-3.3.2019"
3 Signs Your Leads are Sales-Ready Marketers know that it is important to capture quality leads, but it is more important to strengthen your leads and client relationships with marketing automation or lead nurturing. According to a study by Lenskold Group, marketers are missing an opportunity to better leverage data and results tracking that come from automation. That is, one-off advertising or email campaigns is just a waste of time. In our overly connected world, your message will be lost and not relevant for sales or marketing. The outcomes of a strong lead generation program are: Greater Speed/time to market Improved Customer experience Tighter Business alignment with Sales and Marketing Lenskold Group went far enough to track users versus non-users of integrated automation marketing tools compared to their level of efficiency. They found that marketers that instituted an integrated automation program were three times more effective and efficient with their marketing results. This is important enough to stand up and pay attention, right? https://boldbizcoach.podbean.com/
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