Episode Synopsis "001: Every brand starts with a clear “why” (Part 1 of 5)"

Is your ministry living out it’s “why"? Not the mission, not the goal, but the rally call that gets every one of your team members out of bed in the morning. In our first episode, we unpack the power of a clear and concise why statement in Part 1 of the Brand Foundation Series. We discuss the freedom of saying no to opportunity, the experience of a brand promise, and the weight of a brand story using real-life application from organizations like Disney, Charity Water, and IKEA. **Links & Resources**: Simon Sinek Book - https://www.goodreads.com/book/show/7108725-start-with-why JFK and the Janitor: https://www.beqom.com/blog/jfk-and-the-janitor Disney's Magical Garbage System - https://www.waste360.com/waste-reduction/look-walt-disney-world-s-underground-trash-tubes Charity Water Brand Story Video: https://www.youtube.com/watch?v=UE9UvT5ujyg

Listen "001: Every brand starts with a clear “why” (Part 1 of 5)"

More episodes of the podcast Speak The Unspoken

• 001: Every brand starts with a clear “why” (Part 1 of 5)