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Episode Synopsis "Episode 01 - DIY Music Marketing & Branding with Eddie Ojeda & Bob Baker"
Join us as we go behind the scenes with industry experts and delves into the trends and tactics that have brought together music acts and marketers for decades. Host Richard Brownstein gets the inside tips on DIY Marketing from Bob Baker, author of the highly acclaimed Guerrilla Music Marketing Handbook, which appeared in the major motion picture The School of Rock, starring Jack Black. As an author, speaker, musician and music magazine editor, Bob is one of the most widely recognized authorities on music marketing and an industry leader in helping musicians leverage online web and marketing strategies to accelerate their careers. Meet “Music’s King of Hot Sauce” Twisted Sister’s Eddie Ojeda. The legendary guitarist with the bulls-eye guitar turned brander discusses the entrepreneurial journey behind Twisted Hot Sauce.
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