In this episode, we sit down with Olivia Starling, a remarkable entrepreneur who built a seven-figure jewelry brand starting with just $300 on a credit card. Olivia shares her incredible journey from corporate employee to successful business owner, revealing how she mastered email marketing to create a business that ultimately led to features on Good Morning America and The View before being acquired. Now teaching others her proven methods, Olivia offers invaluable insights on building an email list that functions "like an ATM" and creating authentic connections with customers.Episode Topics:Olivia's journey from corporate marketing to launching her own jewelry businessHow she built a seven-figure brand starting with just $300The power of influencer marketing to jumpstart a businessBuilding and maintaining an engaged email list of 147,000 subscribersEmail marketing strategies that drive consistent salesThe importance of reinvesting profits for business growthFinding balance between business reinvestment and personal compensationTransitioning from product-based business to teaching othersInsights:Start with what you have: Olivia launched her business with just $300 on a credit card, showing that limited resources aren't a barrier to entryReinvest aggressively: In the early stages, Olivia reinvested nearly all profits back into inventory and growthCreate scarcity marketing: Limited inventory releases created excitement and urgency among customersLeverage email as your foundation: While social media following is valuable, email lists are assets you controlPersonalize every email: Using customer names increases open rates and engagementNever buy email lists: Build your list organically to ensure quality subscribers and better deliverabilityEngage in conversation: Ask questions that encourage replies to improve sender reputationBe authentically you: Share personal stories and your unique perspective to attract ideal customersBuild a personal brand alongside your business: One of Olivia's regrets was not building her personal email list while growing her businessHighlights:00:00 Welcome and Intro 00:13 Building a Successful Business from Scratch 02:53 Starting a Business Journey 05:44 Entrepreneurial Journey and Risk Taking 08:21 Personal Experience with Pregnancy and Business 10:03 Product Launch Strategy and Growth 13:31 Investment in Business and Personal Growth 15:50 Personal Compensation in Business Models 17:46 Email List Growth and Management 18:40 Email Marketing Strategies 20:08 Setting Up Email Marketing Systems 21:22 Building Relationships in Real Estate 24:06 Building Personal and Business Brands 27:17 Email Personalization and List Building 30:12 Email Deliverability and Engagement Strategies 32:52 Email Marketing and Personal Branding 35:26 Business Motivation and Course Accessibility 38:07 Mindset Shift in Entrepreneurship 39:26 Wim Hof Breathing Technique 40:48 Support and Resources for Learning 41:43 Podcast episode ended Resources:Flowdesk - Email marketing platform recommended for service-based businessesKlaviyo - Email marketing platform Olivia used for her product-based businessWim Hof breathing technique - Olivia's go-to practice for clarity and creativityReady to build your own email marketing strategy? Visit the show notes to learn more about Olivia's accessible courses designed to teach you the exact methods she...

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