Welcome back to some SoMe — your weekly mini-brief on what’s actually trending across social:

After definitely not having been to Italy and therefore being one day late, we discuss the funny (or not?) new prank trend where people use Artificial Intelligence to it's full potential by creating strangers in there own homes. We also talk about two spooky mini-trends for the price of one: The game "This Halloween we're not gonna be..." (where Freddys inner Copywriter kicks in) and the "Viral Ghost Photoshoot". And last but not least we are trying to wrap our heads around "Raw-Dogging Boredom" - is it possible to get paid for doing nothing? And how can you use this for your business?

We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and examples we mention.

New episodes every Tuesday — subscribe, rate, and see you next week.

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