My name is Joel Oquendo, and this is the social media for realtors podcast tune in each week to get practical social media tips and hacks to help you close more deals and become the authority in your market. 
Hey, what's going on. Everybody. Today's [00:04:00] topic is what to post. How do we know what's supposed? How do we prepare the content that we're going to post? And more importantly, how do we know that the content that we're posting is actually something that people are going to care about? All right. So today we're going to talk. 
Two different types of content, and then we're going to go over how to put together a very compelling caption. And so the two types of content that we're going to be going over is static content and video content. Now, when it comes to the different types of content static content is basically content that is not in motion. 
Okay. So these are pictures, images, quotes you know, that type of thing. So when it comes to static, Content that is static that actually does well is going to be high quality images of homes, preferably luxury type homes, very clean aesthetic homes. Also quotes are very, very good for engagement. 
You can always. Have a nice quote posted with something nice in the background, and then you can engage your audience to engage in that quote [00:05:00] or to give you their thoughts on that quote apartment, community walkthroughs are always, always really, really solid if you're just getting started in real estate and you are not doing any. 
Probably the first thing that I would tell you to do if you were on my team is, Hey, go out and book a couple of tours at luxury apartment communities, because these luxury apartment communities have different areas that you can photograph and you can take videos of that will actually give you the content as if you went to four or five different places just by visiting one neighborhood, right? 
Because you have a fitness center, you have a pool area, a summer kitchen area. Clubhouse area, computer area. A lot of these places have coffee lounges. And then you have the model home, right? So you have a lot of different areas. It's almost like going to one place to visit six or seven different sets for you to record and to document content. 
And so apartment, community walkthroughs are something that are really great for content, because it gives you a little allows you to save, you know, images from six or seven [00:06:00] different places. If you post one image from each place on your stories or on your newsfeed, what's going to end up happening is it looks like you went to six or seven different polices when all you did was go to one place. 
And so that's a really, really great hack that I give a lot of our newer agents in our office. Also questions, right? Questions are really great for engagement because a post that says you know, let's say. Candy corn, Reese's peanut butter cups. Which one of the two would you get rid of for holiday candy? 
Around Halloween? Which one would you get rid of forever. If you could get rid of one, which one would it be? Of course more. Most of you would probably choose candy corn. Right? Another one that really works well is tips giving tips and pointers. For example, if you're getting ready to sell your house, these are the top three things that you should do in order to get more money for your house without spending a ton of money on. 
Upgrades and on repairs. Right? So things like that are really great. Also something that is really great as static content is humor means these are probably some of the highest [00:07:00] converting, highest engagement, static content that you can post is just humor or memes the next, highest engaged. Type of content is going to be personal content. 
Okay. That's pictures of your kids, pictures of you and your wife. Every Wednesday. I post a woman crush Wednesday picture of my wife and I, obviously one that she has approved of. I stopped asking her permission to post pictures of her. Instead what I did is I just started going to her social media page and downloading pictures that she's already posted because if she posted it, then I know that I'm okay to post it. 
Right. So so yes the next type of content is going to be video content. Video content is actually getting a lot of priority right now when it comes to the social platforms because the the video content is, you know, these, these websites are trying to push for their people to be constant creators. 
And they know that if somebody puts a video, it will capture people's attention much longer than if they just read a meme chuckled and kept moving. And so a lot of times, if you're posting videos is going to keep more people on the platform. And so the video content gets prioritized in the algorithms [00:08:00] so that you get more exposure through video content than you do through static content. 
And in an upcoming episode, if you hate being on video, if you hate putting yourself or your face on video I'm going to give you some kind of hacks that are going to give you the ability to record video and to use video in. Social platforms without having the stress of, oh my gosh. Am I going to sound dumb? 
Am I going to say the wrong thing? How am I going to look all that stuff? Okay. So type video content that I've seen throughout the time here in real estate has been myth-busting. So anything that you post that is busting a myth, or that is reshaping somebody's old beliefs Particular subject, for example I spoke to somebody one time that told me, Hey, I'd love to buy a house, but I'm waiting. 
Until my credit score is a seven 20, because I know that I need to have a high score in order to get approved for a loan. It's they just happened to mention that as I was coming into a closing for a house where the client had closer to a 600 credit score and they were getting into their brand new house. 
So you know, [00:09:00] Immediately when I heard that, I was like, man, I got to make a video about this because a lot of people probably have the same thought that they have to have at least a 700 or more credit score in order to get approved for a house. When the truth of the matter is you can get into a house with as low a score. 
These days is five 80. Myth-busting videos always perform well, also processes explaining processes. I don't know if you've ever seen one of these Tik TOK videos or an Instagram reel where somebody is explaining a process. Like here's the three things you need to do in order to buy a house. And then, you know, they'll point at a certain part of the video. 
And then a text box will come up with step number one and then step number two, and then step number three. Right. Also vocabulary term. Performed very well, it just goes a long way. If you proving your credibility as a real estate agent and as somebody who knows what they're talking about a lot of people laugh at me when they first joined our company, because I tell them, Hey, get your real estate book out. 
The one that you use for your real estate course and start recording videos of you saying, Hey, what's going on, guys? This is my real estate word of the. Or this is your real estate vocabulary word of the [00:10:00] day. And then you just define one of the words in your book and give people the information so that they know the lingo that is being spoken so that when you are number one, you're educating your audience so that when you're representing them, they know what things like escrow are and appraisals and contingencies, right? 
But also what it's, what it's doing is it's showing people that, you know, your stuff, you know what you're talking about. You're not just making things up. And it's a really easy way for you to kind of start getting comfortable with video without feeling like you're going to sound like you don't know what you're talking about. 
Another really great thing that works very well with video content is doing local business shout outs. Okay. I can't tell you how many times I have. I've posted a video at a restaurant at a local restaurant and tag the restaurant. And then I get re posted because the people that manage the social media account for that restaurant actually are in the restaurant. 
You know, the restaurant staff. So it's not just a marketing company that they hired a lot of times. It's the employees within the actual business that are you know, managing those social platforms. So it opens up the conversation. [00:11:00] For me to have with the actual team so that we can find ways to collaborate and partner. 
And then it just makes me look like the realtor in my city. Right. And it makes me look like the expert in my area or in my farm. And so that's another really great one. And then also another, of course, really, really great high converting high engagement type of video is humor. Okay. Finding really funny ways to communicate things through video, doing the funny things that you know, that a lot of people are out there doing from time to time. 
Even if you feel like you're going to look ridiculous, do a tick talk dance because people are going to look at it and they're going to say, man, That is a realtor who knows how to have fun. That's a realtor who knows how to laugh at themselves. And that's the type of people I want to surround myself with. 
I don't want to surround myself with somebody who's always super serious and super business. I want to surround myself with people who I'm going to have a good time with and who the process is going to be fun with. All right. So that's a, that's a huge, huge one for me. So when it comes to when it comes to doing all of the different types of you know, outreach You know, via video. 
These are some of the [00:12:00] really great things. Now when it comes to captions it's really, really important that you have engaging wording. Okay. Use emojis ask questions, prompt your, your, your viewer or your reader to actually respond to what it is that you're posting about. Okay. Find a top producing agent in your area and look at the hashtags that they're using and copy paste them into the notes app on your phone. 
And every time you're going to post something, just copy paste those hashtags onto your actual posts. Okay. And I'm going to challenge everybody that's listening, never, ever, ever, from here on out, never, ever, ever post. Anything on your captions that does not have a call to action. Okay. What's a call to action. 
It's exactly what it sounds like. It's you challenging your audience to do something, whether that's DME for more details, reach out to me to book your VIP tour. You know, send me a message or give me a call to book your free consultation. Ask for more information on our credit repair partners, there's all kinds of calls to action that you can put in your content. 
[00:13:00] And you always, always, always, even if it's just comment below or give this post a, like, give them something to do a next step so that they can engage with your content so that then the algorithms can learn that people are actually engaging with your content. All right. Another hack that you can do is to get a couple of people that are. 
Go-to people, your closest circle of friends and tell them, Hey, if you see that I post something or if I shoot you a message that I post something I'm just going to need you to run to the post really quick and just give it a like right away, right after I post it. Because the more likes you get right away, the more the algorithm. 
Favor of that post and start pushing it out to more people. All right. So I hope that this has been helpful. If you guys have any questions regarding social media, you can send those questions to [email protected] and please follow me. And on IgG at JOEL Oquendo and on Facebook, you can find us as social media for realtors. 
And as always, it's not about the knowledge that you have, but the action that you take, we'll see you soon. 
 

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