My name is Joel Oquendo, and this is the social media for realtors podcast tune in each week to get practical social media tips and hacks to help you close more deals and become the authority in your market. 
Hey, what's going on. Everybody. Today's topic is the reasons why people hire real estate agents and what we want to accomplish on social media to get us to get hired as real estate agents. And so today I'm going to dive right into it. There are three reasons typically why people will hire a real estate agent. 
Number one is because they trust you. All right. Number two is they feel like they know what you're talking about. And number three is that they like you. Okay. They like you. And so with this in mind, when it comes to social media, marketing and branding, we have to look at our social platforms as business tools, rather than a social tool. 
Like we discussed in the episode about the dream 100. If you haven't heard that episode, please go back and listen to it. I promise you it will not disappoint. Now when it comes to social media, we want to accomplish four things. We want to number one, appear to always be working. Number two appear to be the expert. 
Number three, generate business, duh. And number four, we want to brag about it. Okay. Now I'm sure that everybody here has at, at some point or another seen one of those pictures of somebody holding up a sign just closed, said yes to the address. You know, holding the keys in front of the house, all that, all that good stuff. 
So when we close deals, we want to brag about. When it comes to the reasons why people hire real estate agents, the first thing is that they trust you. Right? And in order to get somebody to trust you, you have to prove yourself to them, right? You cannot just expect to go out and get hired. Without you proving yourself to somebody. 
Now, this is really a touchy subject when it comes to people and getting hired by. Their family members or getting hired by their close friends and family. When they first get licensed, because sometimes when realtors get licensed, they think, Hey, I've been a realtor for a week. And now everybody who knows me has to hire me as their agent or else they're dead to. 
That is not the case at all. If there's one thing I learned from my wife is to never, ever act as if you are entitled to anything. And so even with the people that we know and that we love, we still want to make an effort to earn their business. Okay. We want to earn their business. And then that means in a lot of cases that we are not going to just assume that they're going to hire us because they know us. 
Because that is not how we would hire anybody. Right. We don't just let somebody operate on our kidneys because we know them. Right. We let people operate in our kidneys because they've gone to school. They've gotten educated and they've done it before they have experienced by doing it. And so. It's super important that we realize this guys, because it will save you a lot of headaches when it comes to friction within your family, because they did or didn't hire you for what you thought you deserve to be hired for. 
Okay. Now, when it comes to. People trusting you, you have to prove yourself to them, right. So do you want to appear to always be working? What do I say appear? I say appear because with social media, one of the great things about it is that there are some hacks that you can do that will allow you to look like you are out there doing tons of business and always working. 
One of those things is I personally schedule all of my content. So for example, if I am going to be at baseball with my son on Saturday morning I will post a video of me doing a showing in an apartment or in a house. Right? Why do I do that? I do that so that I'm able to be present for my son in his baseball, but also appear to everyone else in the world to be working so that I don't look like I am slacking on my responsibilities as a realtor. 
And so that I don't actually slack on my responsibilities as a father. Okay. And so that's one way that you can appear to always be working. So whenever I go and I show apartments, what I do is I will go and I will record multiple videos. Or if I'm showing a house that I'm going to sell to a buyer, I'll go out and I'll record multiple videos. 
I'll record, let's say between six and eight videos, I'll take, you know, four to five pictures. And what I'll do is I'll only post one or two, maybe that day. And the others are going to go in an album that are on my phone for Saturday showings. And what am I going to do on a day that I don't have any body to show anything to I'm going to go into that album. 
And I'm going to post one of the properties that I have taken multiple pictures of in the past so that it appears that I am working because keep this in mind, guys, no body wants to work. With an agent who is not working all right. People want to work with people who are working and people who are actually out there actively doing this. 
And so this is one of those hacks that for the times that you are not actively doing business, you can still appear to be doing business and it will translate just the same. All right. So number two, they have to feel like they know what you're talking. Okay. And if somebody is going to hire you, they have to feel like they know that you know what you're talking about. 
And so the number two thing we want to accomplish on social media is to appear to be the expert. Okay. I say appear to be the expert because I am fully aware that there's a lot of agents who, when they first get licensed, they have no experience. Right. They have no experience and it's not their fault. 
They just got licensed. But how do you. Prove to people that you are the expert that they need to hire in order to go out. So this is what I do. This is what I recommend. I recommend that you go out. If you listen to the dream 100 episode, you'll remember that. I told you, go around and follow as many experts as possible. 
Now, if you want to appear to be the expert, what you're going to do, and I'm promise you guys, if you put this into practice, you are going to be doing so many deals that it's going to be crazy. People are going to look at you and say, man, I can't believe that they've only been doing real estate for this long and they're already crushing it. 
You're going to go to these experts pages and you are going to emulate their content. Okay. That means if somebody posts the five things that make up a credit score, and it's a static post, right? The static, meaning there's no motion in the post. It's just a static image. You're going to take that image. 
You're going to go to your stories and you're going to record a video, literally reading off of that image and it'll go something like this. Hey, what's going on everybody. This is Joel live from the lifestyle lounge. I am actually here to talk to you guys about the five things that make up your credit score. 
All right. The first thing is your payment history. Your payment history is super important. You have to pay your bills on time, and that is a huge part. It's actually the biggest part of. Your credit score makeup. Now the number two thing is the actual utilization. This is how much credit you have available to yourself, as opposed to the credit that you're actually using already. 
Then after that, and a close third place is going to be the age of your credit. How long you've had credit available to you for now, after that, there's going to be. New credit is going to take the, the next lowest percentage. And then finally, it's going to be the mix of your credit. In other words, how many different types of credit you have available to you? 
And so that's been your tip of the day. Guys. I hope this helped you out understanding how your credit score is composed. If you have any questions, please feel free to reach out to me. Now, I just read that off of somebody else's page. Doesn't it sound like I know exactly what I'm talking about when it comes to the breakdown of your credits. 
Of course it does. And the reason it does is because I read it off of somebody else's page. So you can come across as the expert and you can appear to be the expert while you're becoming the expert. What do I mean, I mean that once you read that graphic off of somebody else's page, while you're recording a video to give it to your own audience, not only are you educating your audience on the five things that compose your credit score, but now you're learning the five things that compose your credit score. 
So in the future, if somebody else asks you about. You'll have the answer because you did this exercise. If you do this to read to five times a week, okay. For your first three months as a realtor, there's no reason why everybody shouldn't be knocking down your door. I'm going to tell you guys something that's really funny. 
Somebody reached out to me one time at the very beginning of my real estate career, I was doing all of these things that I'm telling you guys to do. And somebody reached out to me and they said, Hey man, we saw that you were crushing it on social media. And so we wanted to talk to you about listing. 
The funny thing is when I got that message, I hadn't even done my first deal yet. Now, why is that funny? It's because the perception that I was putting out by appearing to be the expert and by appearing to always be working was that I was crushing it in real estate. And because I was Crow, quote, unquote, crushing it in real estate. 
I was given the opportunity to list a house that eventually sold. And so it's one of those things where guys, if you put these things into practice, there's no reason why you shouldn't be doing more deals. Okay. The third reason why people hire you is because they like you. And when you're out there recording videos and when you're out there and you're putting out this content, you're putting out this information, you're showing people that you're working, you become like people see your personality being communicated through those videos and they like you. 
Okay. I get a lot of agents that stress out because they're like, oh, what if I sound dumb? Or what if I make a mistake or this? And now what if I stutter? And you know, it's going to take me forever guys. Done is better than perfect. All right. Get the video posted. Even if you stutter, even if you mess up, make a funny face and keep going post it because people care more about authenticity and the actual information than you're communicating than they do about whether or not you said it without stuttering. 
I promise you. Okay. I am a personal. Witness and testimony to this that I have posted videos that I thought were cringe-worthy and I've still gotten people reaching out to me. Hey, what do I got to do to start getting pre-qualified I just saw your video. It's great information. And I feel like. Okay. 
And so what's, you're going to do is once people see that they can trust you. Once people see that they feel like, you know what you're talking about and they like you, they're going to hire you because you've been using social media to leverage the platform, to be able to get in front of all these people every single day. 
And that's going to help you generate business. Now, once you generate the business, it's very important that you brag about it. The nice thing about social media is that people are going to assume whatever they want to assume anyways. So for example, if you close on a rental, I will, I would tell you. 
Post a picture of your client holding the keys. And then at the bottom put just closed. You don't have to say what you just closed on. Just put just closed and what's going to happen is the more people see that you're posting just closed, just closed, just closed. They're going to start reaching out to you and just say, Hey, I see that you're closing deals left and right. 
What do I have to do to get started? All right. The entire reason why we're doing this is because we are trying to get people in a position where they can trust us to handle their transaction. And the only way to do that is to show them that we are capable of doing our job, that we're competent enough to get other people in their place so that they can feel comfortable trusting us with their place. 
All right. Now, when it comes to bragging about it, also, I stretch out. I milked every transaction. So for example if I have a house that I'm representing the buyer on and we get our offer accepted immediately, I post a graphic that says under contract. And then after after we get the clear to close, I will post another picture of a different part of the house. 
Like let's say the living room instead of the front of the house, I'll post the living room and I'll say clear. And then after the house has closed, I will post a picture of the backyard and I will put justice. Now, I know that all three graphics belong to the same transaction, but most people are only going to see them as independent from one another, which means that most people will think that you actually closed three deals. 
Instead of closing one deal. It's not lying. It's not being sneaky. It is just informing people of the different milestones that you came across in the transaction. Okay. That's all we're doing is we're letting them know all the milestones that we're hitting in the transactions. Now, how they interpret it. 
Listen, I could put in every post in the caption, Hey, this is the same transaction. This is the same transaction. And I will still get people that will congratulate me on all three as if they were individual transactions, because people do not take the time to read. They literally will only read what's on the graphic. 
And so I want to encourage you. This is not sleazy. This is not like a, an, an, an ethical way. Promoting yourself. This is just exactly what marketing is like for real estate. This is what you want to do. You want to let people know that you're out there working. You want to tell people the different muscles that are happening, how they interpret it is not up to you. 
It is up to them. And so this is kind of, you know, putting yourself out there so that more and more and more people can see that you're out there doing business so that they can trust you with their transactions. Are. So they have to feel like they trust you. They have to feel like, you know what you're talking about and they have to like you, okay. 
Those are the three reasons why people hire agents. Now when appear to always be working, because nobody wants to work with someone who's not working. We want to appear to be the expert because they have to know that, you know what you're talking about and we can appear to be the expert by emulating the content that is on other people's pages. 
So that. Become the expert while we are appearing to be the expert, then we want to generate business. And as regenerating business, we want to brag about it. All right. I hope that this has been super helpful and insightful. Again, this is one of my favorite parts of the training to do, because this is where people start really formulating and opening their mind to like, man, this is really, really. 
Great information that I can take and I can put into my business today and it will make me progress. All right. Now. So if you have any questions, please feel free to send your questions, to ask social media [email protected]. You can follow me at JOEL Oquendo on Instagram, and you can find us on Facebook at social media, for realtors. 
Remember, it's not about the knowledge that you have. But about the action that you take. We'll see you soon. 
www.socialmediaforrealtors.com
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