My name is Joel Oquendo, and this is the social media for realtors podcast tune in each week to get practical social media tips and hacks to help you close more deals and become the authority in your market. 
Hey, what's going on everybody today, we're going to be talking about engagement, boosting tips and how the algorithms handle engagement on social media networks. And so I'm going to dive right into it. Algorithms prioritize engagement above everything else on social media platforms. And the reason why this is, is because the ability to capture an audience and keep them engaged on any particular platform, whether it's Facebook, Instagram, YouTube, Twitter. 
LinkedIn, Pinterest, whatever. Though, that's, what's going to get most rewarded because the networks want to keep people engaging on their platforms as long as possible. All right. A Facebook ad that takes a person from Facebook to a landing page or to their website is always going to perform less than a. 
You know, add that keeps somebody engaged on Facebook. So for example, there's a Facebook ad type that allows you to generate leads within Facebook and they fill out a forum right there on Facebook. Those ads perform better than an ad that takes somebody to your website. Why? Because it doesn't take the person out of the platform. 
Currently engaging on. And so this is true for all of the different networks. They all will prioritize engagement because engagement is what keeps people on their platform. All right. That means that they get to make more money. They get to show more ads. They get paid more from different companies for advertising and then so on and so forth. 
Right. And so when it comes to us as realtors, we want to make sure that we're getting a lot of engagement because the more engagement we get, the more. The social media platforms, push our content out to more people. All right. And so the first tip that I'm going to give you guys to accomplish this in your business, and I hope that this is really practical and that you can start implementing this right away. 
The first engagement boosting tip is to use globally high engaging content. Okay. Or you can call this evergreen content that performs very well. There's a lot of different categories, but the ones that we're going to go over, the four that we're going to go over today is going to be an engagement. 
Boosting posts. Number one is going to be an educational posts. All right. People are flocking to social media platforms more and more now to learn stuff, right. There's been a huge increase in followings on pages that teach about investments and cryptocurrency and you know, house flipping and you know, anything educational, even cooking. 
Platforms or not platforms, but the cooking pages are getting more engagement in DIY pages. And so if you are a realtor who has got the heart of a teacher, this is really great news for you because there's so much misinformation about real estate out there already. And there's so many myths. 
There's so much misinformation about even the market conditions and stuff. That you have the opportunity to jump on your social media networks and really drive home educational content that will educate your audience and make them your ideal client, right? Because you would have educated them. They'll know what, you know, they'll think how you think and the more educational content you put out there, the more appreciative your audience is going to be, that you've taught them things that they might not have known, or that they might've had a misunderstanding or, you know, You know, misinformation about. 
And so the next one is humor. All right. Humor is in credibly, incredibly high engaging. It's probably one of the things, you know, when you think about why people go on social media, a lot of people go on social media because they just want to be entertained. So if you think about that, right, if you've ever jumped on if you've ever seen. 
And you're scrolling through those reels. You could be scrolling for a long time and that rabbit hole can go as deep as you want it to go. And so humor is almost always one of the things that keeps people on the platforms because they just die laughing at memes or videos of fails or whatever the, the engagement, you know, whatever that content is. 
That's keeping users engaged on the platform. Humor, almost always trumps anything else. And so when it comes to humor, if you're a funny person, be a funny person, right? Social media is not the place to be as a serious buttoned up. You know, we're not expecting you to act on social media, how you would act in front of, you know, your million dollar. 
Although, if it's part of your brand, you know, be yourself unapologetically. Right? And so if you're a funny person, be funny on social media, people want to work with people who they like, all right. People want to work with people who they like, and this is all part of putting your personality out there and letting people see, man, you know, this person really has a great sense of humor. 
If you are not naturally a funny person, that's okay, too. All right. There are some things, luckily, because know, it's social media, there are people that are out there that are producing funny content that you can piggyback off of either sharing their posts on your stories or you know, there's, there's places that will create memes for you, or that will allow you to share their, you know, their funny videos or whatever the case is. 
If you are Naturally funny, you can be secondhand funny by sharing somebody else's content who is creating funny content. Now the next high-performing piece of traffic, you know, traffic gate traffic gets. Content is storytelling. Storytelling is always really good. And you want to keep the story precise and to the point you really want to drive the punchline home and you want to make it as relatable as possible. 
And Phillip grantees did this recently on his. Platform. He his wife went away out of town for vacation or for work or something. And and he was talking about how, you know, while, while his wife was gone, he took care of the kids. He took care of the house. He made sure that everybody was fed. He made sure that everything was good. 
And the moment that she got back, it was as if he forgot how to do everything and became totally dependent on his wife all over again. And it's funny because it's relatable. Right. And so How many dads have been left alone with their kids. And, you know, when, when the wife gets back from wherever they were all of a sudden it's like we're going back into full dependent mode. 
Right. And so it was, it was funny. It was relatable. And it got a lot of engagement on the social platforms. Lots of comments, lots of likes. And so it was, it was a home run. And so the last or the fourth. You know, high engaging content is conversation starters. All right. Conversation starters are really great. 
When you think about social media, you want to think about social media, like you're at a party. Okay. And every post is a conversation that you're starting. So when it comes to conversation starters, Typically, I don't know about anybody else, but I like to practice icebreakers and conversation starters before I go to like networking events. 
Before I met my wife, when I would go into situations that were going to be social situations where I was going to try to get to know somebody You know, even, even now, whenever we go to parties and stuff like that, or wherever around a double date, I like to have some, some questions in my pocket or some conversation starters in my back pocket so that if ever anything gets awkward, I have something to fall back on and I don't feel like I'm going to just, you know, crash and burn. 
Conversation starters can be as simple as what do you guys think about the new relief plan that was announced and how it affects housing or what, you know, it could be, you know, what do you guys think? Who do you guys think is gonna win the super bowl this Sunday? Or you know, somebody, one of my, my friends, Amber recently posted on her page, you know, She was gauging from her audience who here prefers to have a pool versus not having pool in their house. 
And the. You know, the whole background of it was that you know, she had a client who was going to move into a brand new construction neighborhood and they were deciding whether or not to get a pool. And so her audience went on and they voted on whether or not they would have opted to have the pool done. 
And so things like that are really great for engagement because you know, when you start a conversation, the conversation keeps going, okay. There's something that's really, really important when it comes to conversation starters. And that is to keep the conversation going, right. It's a conversation. 
It's not a dialogue, not a monologue, or it's not a monologue, it's a dialogue. And so that leads us right into engagement. Tip number two, which is to use an attractive caption for your post. Always. All right. How can we do this? We can break it up into easily consumable content. All right. Don't use rent along sentences and don't use like no breakup in the content, like format it, format it so that it's easy to consume, easy to digest, easy to, to, to really get through that post in a manner that allows people, the ability to get through the entire thing. 
All right. You can make a long caption and if it's formatted properly, it will not affect the engagement on the post, because if it's formatted properly, people can get through it. They can consume it in a really easy and you know, like non-invasive way now, the other thing that you can do is you can use emojis, all right. 
Use emojis because emojis helped tell the story. They help bring life to the story. All right. And so what you want to do is as you're, as you're going through. And as you're saying, you know, putting whatever it is, that's in your caption use emojis that illustrate what it is that you're thinking about this. 
Think about the difference. If you were reading a children's book and the book had no pictures. All right now, Think about if it was a book that had, you know, texts, pictures, nice illustrations, it's way more engaging. It's a lot easier to get through because you have a visual representation of what's being written in that book. 
Right. And so it's the same thing with captions. You want to use emojis to help illustrate what it is that you're trying to drive home. And then finally use hashtags. All right. Use hashtags that are relevant to the content that you're posting. So that when people are online searching for that type of content, they are, it's easy for them to find you. 
All right now, engagement boosting tip number three, that is going to be the sermon I preached until I die. And I will never talk about engagement without mentioning this as call to actions. Call to action. Call to action. All right. Give your audience the opportunity to engage. Invite. Your audience to engage with your content by giving them a call to action. 
All right. And when they do engage, please respond with an open ended response. Don't just respond with an emoji. Don't just respond with a yes or no question. You know, you want to try to have that conversation, keep going. And. You know, whenever it comes down to somebody engaging with your posts, if they say that's so funny, you can say has something like this ever happened to you. 
Tell me about it. Right. And so it keeps the conversation going, because again, guys, remember if you were at a party and, you know, we, we. We compared the posts to a conversation at a party, right? If you're at a party and somebody makes a comments, you write about whatever it is that you just sold them and you just made a funny face and walked away. 
How awkward would that be? Right? No, you want to give them that engagement? You want to have that conversation go back and forth as long as possible, because that will teach the algorithms in these social media platforms that people like the content you're putting out, they're engaging with it. They want to see more of it. 
And so the next time you post your engagement is going to be higher because you're getting your content out to more people. All right now. I hope that this has been helpful for everybody. If you have any questions guys, as always, please feel free to send us your questions. To ask social media [email protected]. 
You can follow me on Instagram at Joel Oquendo. That's J O E L O Q U E N D O. Or you can follow me on Facebook in our Facebook group, social media for realtors. Guys. I have had an amazing time today. Remember that it's not about the knowledge that you have, but about the action that you take. We'll see you soon. 
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