How to Get Specified by Architects

Smarter Building Materials Marketing
18/06/2019 23 min Episodio 43
How to Get Specified by Architects

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Episode Synopsis

Being specified is a top priority for many manufacturers. There are so many layers to what makes or breaks the decision to include materials in the spec, and then there’s the added complexity of value engineering which can put everything in question all over again. On this episode, we bring on a specification expert to talk about what he sees as the main reasons manufacturers are being left out of specs and some great insights on how to avoid the dreaded value engineering phase.

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