ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Conversation Marketing for Building Materials"
Episode Synopsis
With digital marketing, it’s easy to get caught up in the metrics - the number of website visitors or number of leads generated.
Instead, building material manufacturers need to switch their focus from metrics to relationships.
In this week's episode we talk about conversation marketing, what it is, and why manufacturers should utilize this tactic to drive sales.
Instead, building material manufacturers need to switch their focus from metrics to relationships.
In this week's episode we talk about conversation marketing, what it is, and why manufacturers should utilize this tactic to drive sales.
More episodes of the podcast Smarter Building Materials Marketing
BOXABL’s Big Bet on Affordable Housing
22/09/2025
In God we trust