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Listen "Commodity to Sought-After Brand: How Building Products Can Make This Jump"
Episode Synopsis
No manufacturer wants to be seen as just a commodity.
Being lumped in with dozens of other products like yours is a race to the bottom, but building a brand that’s sought after and respected takes a strategic understanding of both your brand and your audience—not to mention perfect execution.
Today, we’re talking to a manufacturer who is in one of the most highly commoditized product categories in the industry but has managed to carve out a significant name and reputation for his company.
He shares what he’s done to move from a commodity to a prized product in the kitchen and bathroom industry and how he continues to stay on top of trends and in front of customers.
Being lumped in with dozens of other products like yours is a race to the bottom, but building a brand that’s sought after and respected takes a strategic understanding of both your brand and your audience—not to mention perfect execution.
Today, we’re talking to a manufacturer who is in one of the most highly commoditized product categories in the industry but has managed to carve out a significant name and reputation for his company.
He shares what he’s done to move from a commodity to a prized product in the kitchen and bathroom industry and how he continues to stay on top of trends and in front of customers.
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