Brand-Led Growth in Building Materials: Inside National Nail's Strategy

Smarter Building Materials Marketing
28/04/2025 27 min Episodio 266
Brand-Led Growth in Building Materials: Inside National Nail's Strategy

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Episode Synopsis

How does a brand-first mindset drive real growth in a traditionally sales-led industry? In this episode, Beth and Zach talk with Dani Zizak, Chief Marketing Officer at National Nail, about why putting brand at the center of everything has been their winning strategy. Dani shares how National Nail's teams work together to shape messaging, build trust with pros and dealers, and navigate the constant evolution of the building materials market.

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