Introducing a new product to the market isn’t just about launch day and social media announcements. How can you help guarantee you’ll get traction when you reveal new product lines to customers? This week’s guest gave us a few insights and insider ideas. Amanda Sizemore is the Business Development and Marketing Director for AmeriCote, which launched a successful new product line — right before the pandemic. We talked about how her team navigated such a challenging project and how manufacturers can guarantee a successful launch when it’s their time to shine.

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