Every year, building material companies spend hundred of thousands, if not millions, of dollars on trade shows, but they rarely are able to report on the ROI from these expensive events.
Trade show exhibits and visitors are dwindling each year, and we suspect it’s for this very reason. Don’t give up on your trade show schedule just yet. Just change your strategy. Today, Zach and Beth are talking about how building materials manufacturers can create a truly successful follow-up campaign for all those leads you meet at trade shows, including exactly what to do before, during, and after the trade show to gain leads, grow sales and get serious ROI for your trade show efforts.

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