In this episode of the Smart in Public podcast, the Katies discuss the significance of data storytelling across executive messaging, narrative creation, cross-functional campaign development, industry positioning, and public relations. They explore various types of data research, the importance of sample size, and how to effectively leverage data for storytelling and media engagement. The conversation walks comms & marketing leaders how to strategically plan and collaborate across business functions to maximize the impact of data-driven narratives.TakeawaysWhat data storytelling programs are and how they can can be a critical   communication toolLearn good and bad examples of data storytellingWhy sample size is essential for credible research findingsWhere data can fill gaps in narratives where proof points are lackingHow to successfully collaborate across business functions to enhance the impact of dataWhy timing is key when releasing data to align with external eventsWhen to refresh your data should be refreshed in order to remain relevantWhy quick and dirty research has a limited lifespanHow engaging journalists with exclusive data can yield better resultsPlanning early is critical to avoid rushed research processesChapters08:10 - Data Storytelling: The Importance of Data in Communication10:33 - Successful Examples of Data Storytelling13:34 - Challenges in Data Storytelling16:30 - Aligning Data Research with Business Goals19:27 - Funding and Cost Considerations for Research24:30 - Understanding Research Costs and Sample Sizes30:38 - The Importance of Data Storytelling38:33 - Maximizing the Longevity of Data40:54 - Key Recommendations for Effective Data UseConnect with us on: Instagram TikTok Web Have a topic or a guest idea? Email us at [email protected]

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