The Katies are back from our Season 2 intermission to bring you a conversation that goes deep—because that's the only way that Christine Choi, Partner and Head of Brand Communications at M13, knows how (and we wouldn't change a thing). There's a reason why leaders like Sir Richard Branson have trusted Christine with their messaging, programs, and comms strategies over the years. She thinks deeply, considers all angles, and strongly believes that communications isn't just about getting your message out—it's about building the infrastructure that holds your entire business story together.In this episode, Christine breaks down exactly how the communications game is changing and why communities, presence, and experiences will be the deciders of the brands (and founders) that survive in our increasingly digital world.Other highlights include:Behind-the-scenes insights from working with iconic leadersWhy soft skills are becoming the ultimate competitive advantageHow to build community that actually drives business resultsThe art of creating memorable brand experiences that stickWhy curiosity beats strategy every single timePlus: Christine's contrarian take on preparing for both human AND machine audiences (because yes, you need to think about both now).Perfect for: Communications professionals, brand strategists, startup founders, and anyone who's tired of generic "brand building" advice and wants to understand how the pros actually do it.Ready to rethink everything you know about modern brand building? Christine's bringing the strategic depth you've been missing.Connect with us on: Instagram TikTok Web Have a topic or a guest idea? Email us at [email protected]

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