This week on the Smart in Public podcast, the Katies welcome Eleanor Hawkins, author of the Axios Communicators newsletter to discuss the evolution of communications roles, the impact of AI on the industry, and the importance of authentic leadership. Eleanor shares insights and predictions into the communications industry based on her work on the Axios Communicators newsletter, including the challenges faced in the current job market, the dynamics of the return to office, agency struggles, and the future skills needed for communications professionals in the age of AI.For all of those who are not subscribed to the Axios Communicators newsletter, what are you even doing?? Sign up here: https://www.axios.com/signup/communicatorsChapters02:11 - The Impact of Axios Communicators06:48 - Eleanor Hawkins' Journey to Axios12:21 - The Evolution of Communications Roles20:17 - The Shift Towards Authentic Leadership24:27 - AI's Role in Communications29:50 - Future Skills for Communications Professionals31:52 - The Challenges of AI in the Workforce34:46 - Current Trends in Comms Job Market38:50 - The Return to Office Dynamics40:58 - Agency Struggles in the Current Market45:44 - Effective Storytelling in Communications50:27 - Companies to Watch in CommunicationsConnect with us on: Instagram TikTok Web Have a topic or a guest idea? Email us at [email protected]

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