This week, the Katies are joined by Allie Cefalo, Marketing Partner at Kleiner Perkins, who shares her journey from leading global communications teams to running marketing for one of the world's best known Venture Capital firms. In this episode, you'll get a peek into the world of VC comms and the insider communications strategies. Discover how top VC firms support founders, craft compelling brand narratives, and navigate the evolving landscape of startup marketing.We laughed a lot, we learned a lot, we shared some embarrassing stories. It's an episode you won't want to miss!Podcast HighlightsInsider strategies for startup storytellingThe critical role of video in modern marketingAuthentic branding techniquesCommunications and marketing intersectionCareer insights for PR and marketing professionalsEpisode Timestamps02:43 - Transitioning from Communications to Marketing05:41 - Business Storytelling Evolution08:42 - Video's Impact on Marketing11:29 - Personal Branding for Leaders14:33 - Communications Accountability17:18 - Comms and Marketing Convergence20:18 - PR Career Development23:24 - Strategic Communications for Founders25:45 - Startup Audience EngagementDon't miss this revealing conversation packed with actionable insights for entrepreneurs, marketers, and communications professionals!Connect with us on: Instagram TikTok Web Have a topic or a guest idea? Email us at [email protected]

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