Guest: Mark Kilen Mark Kilens is VP of Content and Community at Drift where he leads the blogging, editorial, social, Drift Insider, and HYPERGROWTH teams. Prior to joining Drift, he served as VP and founder of HubSpot Academy. As an enthusiastic former customer, Mark joined HubSpot in 2010 as an Inbound Marketing Consultant, where he spent two years working with thousands of HubSpot customers to scale their inbound strategy. From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated millions of people and created a best-in-class hub for marketing and sales content and training.When he’s not at Drift, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.Connect with Mark on LinkedIn and check out the Drift website.3 Strategies to intersecting content and conversations:Connect the with customer in the moment they are interacting with the content.Put a bot on the pillar page.Give the user a personalized experience.Connect with Billy and ChatfunnelsBilly on LinkedIn and Twitter.Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.Check out our blog and get a free bot & live chat analysis!Take a screenshot of the podcast and post using the #digitalconversations! 

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