Chris Frank, Head of Marketing at Lumos. This speaker from the Demand Gen Summit discusses what marketing and sales alignment is and how it can be utilized to create more efficiency within a company. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:18 - Focus on the human side of go-to-market strategies.7:55 - There can be negative financial impact from not tracking or estimating time effectively in companies.9:32 - Insights into email nurture tracks for engaging people and the challenges faced, particularly with an IT audience's response to marketing efforts.11:44 - Mindset shifts on challenges and the impact on work efficiency. 14:23 - The importance of creating a safe space for employees.17:09 - Approaches to SEO and content creation from different mindsets, including growth mindset and status quo mindset.19:20 - Steps for company development.21:02 - Closing Remarks.

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