Matthew Ward, Managing Director and Partner at Boston Consulting Group. Scott Rhodes, Associate Director at Boston Consulting Group. These speakers from the Demand Gen Summit will talk about how to create more alignment between your marketing and sales teams by speaking the same language. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:34 - Introduction.4:01 - Building connectivity between marketing and sales. 5:29 - Challenges around leads and marketing-sales handoff. 7:18 - Finger pointing and lack of relationship between teams. 10:15 - Discussion on trust building and data trust. 15:12 - How to analyze deal closures, messaging effectiveness, and historical data in sales21:50 -Ensure there is a proper flow of opportunities for marketing and sales. 22:50 - Have clear definitions of client interactions. 26:10 - Address customer churn and the importance of evolving insights and data views. 31:34 - Closing Remarks. 

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