Linking Communications to Business Impact, with Robert Melstein of CVS Health

Signal in the Noise
30/01/2025 33 min

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Episode Synopsis

#15: In this episode, we sit down with Robert Melstein, Lead Director of Corporate Communications at CVS, to explore how strategic communications can drive business results.Robert shares insights on crafting messages that resonate, understanding the user journey, and the critical link between communications and corporate reputation. He also dives into the tools and qualitative data that prove comms impact.If you’re looking to elevate your communications strategy and tie it directly to business outcomes, this episode is a must-listen.

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