Redefining PR Measurement, with Evan Escobedo of measuredPR

Signal in the Noise
16/01/2025 27 min

Listen "Redefining PR Measurement, with Evan Escobedo of measuredPR"

Descargar episodio Ver en sitio original

Episode Synopsis

#14: In this episode, we sit down with Evan Escobedo, a PR innovator who developed the Media Impact Scoring Model at Western Union. Evan shares his approach to redefining PR metrics, blending prominence, salience, and other factors to align efforts with business goals.He also discusses balancing AI tools with human insights to capture nuance and drive meaningful impact, offering practical ways to move from “So what?” to “Now what?” and enhance reputation.Whether you’re in comms, branding, or PR strategy, this episode is full of actionable insights.

More episodes of the podcast Signal in the Noise

Essential Skills for Communicators in an AI Era, with Anthony Piniella of CompoSecure 03/07/2025
Clear & Consistent Internal Messaging with Caitlin O'Connor 19/06/2025
How AI Recognizes Real Consumer Behaviors, with Doug Rubin of Northwind Climate 05/06/2025
Innovation and Investment in Urban Environments, with Author Nick Lalla 22/05/2025
How to Reorganize, Reenvision, & Reinvigorate a Team, with Lorelle Atkinson of The Aspen Institute 08/05/2025
The Future of Comms Integration, with Bob Feldman of Feldman + Partners 24/04/2025
The Golden Age of PR, with Guga Peccicacco of Infor 10/04/2025
Past, Present, & Future of Agentic AI with Alexandre Pinto of Signal AI 27/03/2025
Marketing in the Age of AI: Norman Guadagno on Strategy, Value, and Growth 28/02/2025
Linking Communications to Business Impact, with Robert Melstein of CVS Health 30/01/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA