On today’s episode, we sit down with Nick Lalla, an urbanist and executive leader working at the intersection of economic development and emerging technology. He founded Tulsa Innovation Labs in 2020 and has since authored his new book, Reinventing the Heartland.We discuss the framework, strategy, and metrics that make up 'inclusive growth' -- the founding mission of Tulsa Innovation Labsplus, a reframe of the idea of corporate attraction,and what Nick learned along the way about how data can drive messaging, communications, and what he calls a concentric circles approach

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