Will Nitze, founder and CEO of IQBAR, shares how he built a brain and body fuel brand from the ground up.This episode is packed with game-changing insights for founders and health-conscious hustlers!Will reveals:The "secret" growth hack that helped him generate his first $90K in sales—something you won’t find in any marketing bookHow he built an email list of 100K subscribers without spending a dime on paid adsThe brain-boosting science behind IQBAR’s ingredients and why they workHow a bold Kickstarter launch helped turn IQBAR from an idea into a brandWhy he pivoted from just “brain food” to a full-body performance nutrition approachThe toughest manufacturing challenges he faced—and how he powered through themWhy pricing is actually a marketing strategy—and how to use it to your advantageThe founder’s role in product development—and why you can’t afford to outsource it too soonTune in now to get the inside scoop on how Will built a profitable, mission-driven CPG brand from the ground up.Products and brands mentioned during this episode:IQBARMission in a Bottle by Seth Goldman and Gary Nalebuff Grain Brain by David Perlmutter Traction: Gino WickmanTraction: Gabriel WeinbergClean Skin ClubChapters00:00 Introduction to IQ Bar and Its Offerings03:01 The Science Behind IQ Bar's Ingredients06:09 Evolution of the Product: From Brain Food to Body Fuel12:02 The Journey of Launching IQ Bar17:49 Kickstarter Success: Strategies and Insights27:16 Funding and Financial Challenges30:23 Product Evolution and Manufacturing Journey37:08 Navigating Manufacturing and Supply Chain42:12 Marketing Strategies and Sales Channels50:42 Achieving Profitability Through Volume54:12 Lessons Learned and Future Strategies

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