In this episode of Shopify Happy Hour, host Dan sits down with Nishal Kumar, founder and CEO of No Days Wasted, a science-backed recovery brand helping people enjoy life’s moments—without paying the price the next day.Over a glass of wine (or two), Nishal shares:How a mountain workout routine and social life led to the idea for No Days WastedThe surprising science behind hangovers—and why DHM is keyBootstrapping the brand with a kitchen-made prototype and $30K in Indiegogo pre-ordersHow early podcast ads on Spittin' Chiclets and Call Her Daddy helped scale DTC salesThe shift from single-channel DTC to a full omnichannel strategy including Walmart, Amazon, and TikTok ShopHis approach to content, virality, and building a trustworthy brand in a crowded marketIf you’ve ever wanted to build a brand that bridges health, science, and social life—or you just want to recover better after a big night out—this episode’s for you.Brands mentioned:No Days WastedMission CocktailsMichelob Gold Kickstarter Indiegogo Biz Nasty aka Paul BissonnetteSpittin Chiclets Call Her Daddy Bar Stool SportsWalmart  GoPuffDoorDashShoe Dog by Phil Knight11 Rings: The Soul of Success by Phil JacksonBeck’s Broth Nike Chapters00:00Introduction to No Days Wasted08:52The Science Behind Recovery Supplements17:56From Idea to Market: The Journey of No Days Wasted20:57Building Trust Through Brand Quality21:55From Kickstarter to Brand Growth24:38Leveraging Podcast Advertising for E-commerce27:34The Omnichannel Approach to Marketing31:09Balancing D2C and Retail Strategies33:51Harnessing Organic Social Media for Growth37:07Advice for Future Entrepreneurs

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