This episode of Shopify Happy Hour features Vasa Martinez, the founder behind Perfy—a mood-boosting soda that’s not just quenching thirst but supercharging brainpower. Vasa takes us on a ride through his personal journey launching a brand that focuses on blood sugar regulation and brain health, while serving up innovative flavors and disruptive marketing tactics.Get ready to discover: ✅ The secret to forging rock-solid manufacturer partnerships✅ Using organic social to attract distributors and retailers✅ Winning strategies for blending D2C hustle with retail success✅ Tools and platforms to move product early in your CPG journey✅ Why limited time flavors can create buzz and be a win for a brandIf you’re an e-commerce founder craving innovation or a beverage buff on the hunt for the next big thing, this episode is sure to give you a new perspective on growth. Tune in and get ready to elevate your game—one sip at a time. Products / services mentioned:PerfyQuest NutritionRX BarClifKindOne BarSieteSpindriftFaireMabelPopup Grocer Snack MagicRange MeAisleWeStockKlaviyoSendlaneWholefoodsSproutsWegman’sPublixAyohChocZeroNative The Rise of Superman by Steven Kotler  Founder’s Brand by Dave Gerhardt  Forging an Ironclad Brand by Lindsay Pedersen  Chapters00:00Introduction to Perfee and Its Unique Offerings08:32The Journey Behind Launching Perfee17:11Product Development and Manufacturing Insights21:24Navigating Early Challenges in Product Launch24:25The Synergy of D2C and Retail Channels27:35Building Trust Through Social Proof30:21Innovative Promotions and Customer Engagement33:20Strategies for Successful Shopify Brands35:36Lessons Learned and Future Aspirations

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