Giving equity can be a powerful retention strategy—but only if done right. Attorney Michael Zalay walks through vesting schedules, phantom equity, and avoiding tax pitfalls.Takeaways:Decide whether equity comes from investors or operators.Structure vesting schedules to reward long-term commitment.Consider phantom equity as a flexible alternative to ownership.Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.

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