Chef Lamar Moore explains how to design menus that reflect both your brand and your community—while offering something guests can’t get anywhere else.Takeaways:Know your local competition and fill the gap.Test new dishes with pop-ups or specials.Limit your menu to increase quality and reduce overwhelm.Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.

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