Chef Michael Mina explains why having a strong restaurant origin story is key to its branding and longevity. Takeaways:Develop an authentic backstory that aligns with your restaurant’s vision.Use storytelling in branding, decor, and menu development.Stay true to the origin story while allowing for natural evolution.Want to connect directly with industry thought leaders like today's guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC Community, visit majc.ai.

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