Welcome to episode five of Service First, a Proclaim Podcast! In this episode, host Ben Wiggins sits down with Ariel Fry, Owner of Outland Design Co., for a candid conversation about leadership, resilience, and what it really means to deliver outstanding service. Ariel shares a raw story of one of the worst service failures she’s witnessed, and how it fueled her calling to entrepreneurship. She opens up about the toughest moments in her career, a surprising career detour that led her to where she is today, and the values that guide how she approaches client service.From early lessons in customer interaction to her philosophy on building connection over making a sale, Ariel emphasizes the importance of authenticity and community in today’s digital world. The conversation also covers business practices she avoids, service habits she swears by, and what makes a brand truly memorable. If you’re passionate about better service experiences and building something meaningful, this episode is for you.Be sure to like, subscribe, and leave a comment!Host: Ben Wiggins, Founder of ProclaimGuest: Ariel Fry, Owner of Outland Design Co.Time Stamps:(00:00 - 00:26) Introduction(00:27 - 02:24) The Worst Service Failure Story(02:25 - 05:32) The Calling to Business Ownership(05:33 - 12:45) The Toughest Experiences in Ariel’s Career(12:46 - 19:36) Unexpected Career Turn(19:37 - 25:59) Outstanding Service in Action(26:00 - 29:11) Leading a Team that Goes the Extra Step(29:12 - 34:59) Unfavorable Business Tactics(35:00 - 35:32) Service Do’s and Don'ts(35:33 - 35:56) Get in Touch with Ariel(35:57 - 36:17) Closing

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