Welcome to the kickoff episode of Service First, a Proclaim Podcast! In this episode, our host Cullen Martin, Vice President of Operations at Proclaim, is joined by our Founder and storytelling expert, Ben Wiggins.In today’s business landscape, where content is essential, audiences crave authenticity—genuine and meaningful stories that cut through the noise of countless competitors. Cullen and Ben dive deep into the power of authentic content, how to get started, and how storytelling can elevate your message, making it resonate with your audience and stand out in a sea of swipes. Don’t miss this insightful conversation that could transform your approach to content and help your business grow for the long haul.Be sure to like, subscribe, and leave a comment!Host(s): Cullen Martin, Director of Operations at ProclaimGuest: Ben Wiggins, Founder of ProclaimTime Stamps & Show Notes: (00:00 - 00:21) Introduction(00:22 - 01:39) Get to Know Ben Wiggins(01:40 - 03:31) Making Customers the Hero(03:32 - 07:32) Translating through Story(07:33 - 09:06) Starting the Conversation(09:07 - 12:22) Owning Your Platform(12:23 - 14:33) Stop Selling, Start Helping(14:34 - 18:01) Where Should You Post?(18:02 - 19:05) Closing

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