64: Prospecting Tactics, Sales Emails, CPG Marketing, Building Trust & Hiring Cybersecurity Sales Talent

05/09/2025 9 min
64: Prospecting Tactics, Sales Emails, CPG Marketing, Building Trust & Hiring Cybersecurity Sales Talent

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Episode Synopsis

In this week's show, we're diving into the world of sales and marketing with a splash of wit and wisdom! First up, we're uncovering the best prospecting tactics that today's sellers absolutely need in their toolkit. Then, we'll chat about mastering the art of sales emails—because who doesn't want to write emails that actually get replies? For our marketing mavens, we're exploring how CPG brands are going local as consumer preferences shift. Plus, we'll recap the top takeaways from our recent chat with the fabulous Tracy LaLonde. And for all you team leaders and execs, we're talking about hiring assessment tools to find the cybersecurity sales talent of your dreams. So grab your headphones and let's get started!

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