Esther Trapadoux is a seasoned Growth Marketer and the Head of Community at Amplitude, a digital analytics platform that gives self-service visibility into the entire customer journey. As a digital marketer and content strategist, she loves working with curious and passionate teams. Esther gives us a sneak peek into the world of community building and growth marketing.In this episode we discuss:Combining marketing, product and the customerOwning data for credibilityCommunity building in the B2B worldMarketing vs Community OperationsMeasuring quality in communitiesThe ‘Scary Hour’ and how to build a genuine communityYou can find Esther on LinkedInLearn more about my work at arianacofone.com or drop me a line at [email protected]! Produced by Fina CharlesonFrom our sponsor: Unlock your creativity with Baronfig! Use code SECRET20 for 20% off your entire order. Minimum purchase of $50.00 required. Open to all customers with no usage limits. This exclusive offer is active today.https://secret-ops.captivate.fm/baronfig

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