On this episode of Secret Ops, we talk with Todd Bracher acclaimed Industrial Designer and Founder of Betterlab. Our conversation explores context-based design, the importance of integrating design early in product development, and Todd’s philosophy of making products intuitive and impactful. We also dive into the mission of Betterlab to bridge scientific innovation and practical application.In this episode, we discuss:The significance of industrial design in shaping everyday lifeA designer’s role as a problem-solving intermediary between businesses and consumersContext-based design and its influence on product effectivenessBetterlab’s mission to bridge scientific innovation and practical applicationThe influence of parenthood on design perspectives 👀 Watch the episode on YouTube🎙️ Check out the podcast at secret-ops.com📧 Email us at [email protected]🤓 Learn more about Ariana Cofone at arianacofone.com

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