Building Tech Communities as a Developer Advocate with Jenna Pederson

24/12/2025 32 min
Building Tech Communities as a Developer Advocate with Jenna Pederson

Listen "Building Tech Communities as a Developer Advocate with Jenna Pederson"

Episode Synopsis

On this episode of Secret Ops, we talk with Jenna Pederson, Staff Developer Advocate at Pinecone.io. Jenna shares her journey from software engineer to developer advocate building developer communities through the product development process. We chat about the practical tips for founders and discuss the importance of empathy, authentic community engagement, and listening to developers’ real needs.In this episode, we discuss the:Role of a developer advocate as a bridge between technology companies and their software developer customersDifferences between traditional marketing and personalized developer advocacyRapidly evolving educational needs in technologyImportance of community engagement and expert networks in software developmentTechniques for gathering and communicating user feedback 👀 Watch the episode on Youtube🎙️ Check out the podcast at secret-ops.com📧 Email us at [email protected]🤓 Learn more about Ariana Cofone at arianacofone.com