Episode Synopsis "4 silly mistakes your marketing campaign may be making and how to avoid them"

In this episode, I'll describe 4 rookie mistakes this internationally renowned education company made in its marketing campaign promoting their online course to Indian startups.  They range from the trivial - like not using a .in or a .co.in domain - to the structural - like not showing how they are well positioned to actually teach an Indian startup something. If you want to learn how to avoid marketing mistakes on video, the video version of this episode is on my blog.

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• 4 silly mistakes your marketing campaign may be making and how to avoid them