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Listen "Negativity bias with Giulia Panozzo"
Episode Synopsis
Giulia Panozzo joins Search With Candour to discuss the neuroscience behind negativity bias. Giulia combines her knowledge of neuroscience and marketing to bring some fascinating neuromarketing insights to the podcast!
Why do negative headlines get more clicks than positive ones?
How does negativity bias affect the way we search?
Why does one piece of negative feedback standout against positive feedback?
Resources and studies:
Neuroscience of Search: What does brain science tell us about the user? 🧠
Negativity drives online news consumption | Nature Human Behaviour
Consuming Negative News Can Make You Less Effective at Work
How to leverage anthropomorphism for chatbot service interfaces: The interplay of communication style and personification - ScienceDirect
Martin E.P. Seligman | Positive Psychology Center
Using Neuroplasticity for Personal Growth with Giulia Panozzo - The SEO Mindset Podcast
Follow Giulia
Follow Giulia on LinkedIn
Check out Neuroscientive
Chapters
00:00 Users are more aware of marketing tactics
00:31 Welcome to Search with Candour
00:42 Introducing Giulia Panozzo and Neuromarketing
01:50 Sponsors
04:53 Giulia Panozzo's Background and Achievements
05:53 What is Negativity Bias?
10:55 The Neuroscience Behind Negativity Bias
17:06 Marketing's Impact on User Behaviour
25:27 User Scepticism and Authenticity in Reviews
36:08 Confirmation Bias and Negativity Bias
37:26 Questioning Beliefs and Seeking Honest Reviews
38:43 Critical Thinking and Bias in Academia
41:26 Negativity Bias in Career and Workplace
45:25 Impact of Negative Feedback and Learned Helplessness
48:58 Two-Way Feedback and Work Culture
57:15 Good Daily Habits for Fighting Negativity Bias
59:29 Reframing Failures and Neuroplasticity
01:03:33 Future of Search and Marketing
01:05:00 Conclusion and Final Thoughts
Why do negative headlines get more clicks than positive ones?
How does negativity bias affect the way we search?
Why does one piece of negative feedback standout against positive feedback?
Resources and studies:
Neuroscience of Search: What does brain science tell us about the user? 🧠
Negativity drives online news consumption | Nature Human Behaviour
Consuming Negative News Can Make You Less Effective at Work
How to leverage anthropomorphism for chatbot service interfaces: The interplay of communication style and personification - ScienceDirect
Martin E.P. Seligman | Positive Psychology Center
Using Neuroplasticity for Personal Growth with Giulia Panozzo - The SEO Mindset Podcast
Follow Giulia
Follow Giulia on LinkedIn
Check out Neuroscientive
Chapters
00:00 Users are more aware of marketing tactics
00:31 Welcome to Search with Candour
00:42 Introducing Giulia Panozzo and Neuromarketing
01:50 Sponsors
04:53 Giulia Panozzo's Background and Achievements
05:53 What is Negativity Bias?
10:55 The Neuroscience Behind Negativity Bias
17:06 Marketing's Impact on User Behaviour
25:27 User Scepticism and Authenticity in Reviews
36:08 Confirmation Bias and Negativity Bias
37:26 Questioning Beliefs and Seeking Honest Reviews
38:43 Critical Thinking and Bias in Academia
41:26 Negativity Bias in Career and Workplace
45:25 Impact of Negative Feedback and Learned Helplessness
48:58 Two-Way Feedback and Work Culture
57:15 Good Daily Habits for Fighting Negativity Bias
59:29 Reframing Failures and Neuroplasticity
01:03:33 Future of Search and Marketing
01:05:00 Conclusion and Final Thoughts
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