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Listen "How to play Google's PPC game with Ashwin Balakrishnan"
Episode Synopsis
Ashwin Balakrishnan, Head of Marketing at Optmyzr, joins Jack Chambers-Ward to discuss why resisting Google will end in failure for PPC teams.
Topics include:
How to structure campaigns
Data inputs and outputs
Fallout from Google's anti-trust trial
Auction manipulation
How to use AI & machine learning in PPC
Oh and...Baldur's Gate 3! Because they love it and can't stop playing it.
Topics include:
How to structure campaigns
Data inputs and outputs
Fallout from Google's anti-trust trial
Auction manipulation
How to use AI & machine learning in PPC
Oh and...Baldur's Gate 3! Because they love it and can't stop playing it.
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