ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 89: Google Analytics 4 (GA4) with Simo Ahava and Krista Seiden"
Episode Synopsis
In this episode, you will hear Mark Williams-Cook talking to Simo Ahava and Krista Seiden about GA4 and answering community questions, including:
- What are the best new features in GA4?
- How does GA4 handle cookieless users?
- How is GA4 using AI to help marketers?
- What are some alternatives to GA4?
- Why is GA4 more "user-centric"?
- How is the new event model different?
- Will we still be able to get the same segmentation insight?
- Will users be forced onto GA4 eventually?
You can get the full transcription and links to resources at https://search.withcandour.co.uk
- What are the best new features in GA4?
- How does GA4 handle cookieless users?
- How is GA4 using AI to help marketers?
- What are some alternatives to GA4?
- Why is GA4 more "user-centric"?
- How is the new event model different?
- Will we still be able to get the same segmentation insight?
- Will users be forced onto GA4 eventually?
You can get the full transcription and links to resources at https://search.withcandour.co.uk
More episodes of the podcast Search with Candour
Strategy vs tactics in SEO with Derek Hobson
08/12/2025
In God we trust