Episode 121: 301s, site operators, CTR tests and Smart Bidding updates

Search with Candour
26/07/2021 26 min Temporada 1 Episodio 121

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Episode Synopsis

In this episode, you will hear Mark Williams-Cook talking about:
301 redirects: How specific advice from Google can help you optimise site redirect speed
Site operators: More documentation from Google highlighting the limitations of site operators
CTR tests: SearchPilot shows how logical changes sometimes result in negative results
Smart Bidding updates: Google Ads Smart Bidding rolls out changes to bid strategies.
You can get the full transcription and links to resources at https://search.withcandour.co.uk

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