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Episode Synopsis "Game Film - LinkedIn Cold Connect Messaging - Financial Advisor"
RAW TRANSCRIPT Hey crew wanting to give everybody an idea of what LinkedIn is looking like from the receivers in who's being pitched cold. Uh, I get several of 'em. You can see UBS financial services. I I'm sure we're all getting like people pitching 401k and all strategy. And, um, I'm not, you know, Ashley's names being shown here. She's just the one that I'm using today. So, um, let me just show you what this looks like. So I had a notification here, obviously on my network for one, um, and I, this was on my phone. I was looking at it. I didn't accept it so I could show you all what it looks like. This is what it is in my inbox. Her messages is not bad. Uh, there's several that I get that are way worse. Um, so hi, Christian, first name. Um, I'm excited to reach out to you. So remember what we talked about, hook bill and payoff. So I'm looking at this with a critical eye because we do this for a living. So I'm always looking for best practices. My guests or my gut feel though is if I'm looking at the S from pure cold and I don't know anything about SDR coach, and I'm just looking at it, um, it's not a strong hook. Uh, so the first thing that she's doing here that, um, is not helpful is she's excited. Great. What does that have to do with me? I'm a fellow Atlanta resident. So what I would have done is start off with, as a fellow Atlanta resident, um, then, then go into like a pitch. Like she's telling me I moved to Atlanta from New York don't care. Um, what's their group's focus. That might be something that they want to put in here. So as a fellow or an Atlanta resident, um, our group's focus is customized to Atlanta clients or something like that. Uh, so the bill pay offs. So the hook, why is the hook in the world of your reader or who you're trying to talk to the build, develop that drama or that interest further? Um, why, why should I be interested? Like it just, it has to all be about the person reading them, right. Um, included a link to our team's website. I would actually do this as a PS or something below the signature that I can go look at because you're ruining the call to action here. So hook bill pay off. So my guess is that her goal is to set meetings with, or get meetings set for her team. And that's how she gets paid. So right here, you've now confused me. I've got two different call to actions, so, um, I have to click this link, uh, and then she's asking me also, do you have availability for scheduling a quick call, likely think about how you use the web. If you click the link, it opens a new tab and unless there's like some groundbreaking information here, uh, I probably not going to come back to, do you have time to schedule a quick call, so confusing, confusing payoff. Okay. Um, now the other thing we always talk about is the payoff here. Do you have any availability for a scheduled call this week? The answer is always, probably almost always going to be no from These people because they don't have time. Nobody has any time, um, whether they really are important or not, nobody's everybody's in the same majority people gonna say no. So what you want to say is, do you have any interest in this? Cause that's, um, I'm not a big fan of yes or no questions, but if you are going to ask when, make it something like that, So at least you can get a gauge yes or no. And it puts them on the hook a little bit. Another way to do this, as you can always say, um, for something like this, are you currently involved with, um, somebody who's helping you with your portfolio or something like that? So, anyway, uh, that's, uh, my takeaways on this LinkedIn message and how you can improve your strategy.
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