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Listen "Innovation + Differentiation: Do what’s already working…. Just do it better."
Episode Synopsis
We’re diving into innovation and differentiation. The secret to success is finding the white space. Do what’s already working . . . Just do it differently and better. Hear how Mike and his co-founders landed on drinkware as their product to sell.Learn: The trap many entrepreneurs get stuck Step-by-step instructions to differentiate from competitors Finding the white space Experimentation & iterationEpisode HighlightsTone setting + creating something that has value (1:00)How Simple Modern saw the white space in an already saturated market (4:00)Where the white space lives (6:00) Three things to look for when trying to start something new (8:30)Questions to ask yourself today (10:00)Advice for entrepreneurs experiencing self doubt or intimidation by competition (13:00)What kind of decisions Mike and the team have made strategically as they’ve looked at competitors (16:00)Is there a time you're ever you should ever not be experimenting? (18:00)Mike Drop Moment: In any industry, there is room for a really well run executed company. (23:00)CONNECT WITH MIKELinkedIn / TwitterCONNECT WITH SIMPLE MODERNWebsite / Twitter / Facebook / Instagram / Pinterest / YouTube
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